Twitter Inc CEO Elon Musk said on Saturday that the social media platform will allow media publishers to charge users on a per article basis with one click, calling it a win for both the public and media organizations.
The feature, to be rolled out in May, will enable users who do not "sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article," billionaire owner Musk tweeted.
On Friday, Musk had said that Twitter will take a 10% cut on content subscriptions after the first year, noting that the company will not take a cut for the first 12 months. These subscriptions include long-form text and hours-long video.
Since taking over the social media firm in October, Musk has swiftly moved through a number of product and organizational changes. The company rolled out Twitter-verified blue tick as a paid service and shrunk the employee base by about 80%.
Musk has been bringing in changes to boost revenue at Twitter after the social media platform saw advertising income drop last year in the run-up to his on-again-off-again acquisition that closed.
Rolling out next month, this platform will allow media publishers to charge users on a per article basis with one click.
— Elon Musk (@elonmusk) April 29, 2023
This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article.…
"Rolling out next month, this platform will allow media publishers to charge users on a per article basis with one click," said Musk. This will enable users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article. "Should be a major win-win for both media organisations and the public," Musk added.
Earlier on Saturday, Twitter said that creators across the globe can now sign up and earn a living on Twitter via the 'Monetization' tool. Musk said that all proceeds will go to content creators and Twitter will keep nothing for now. Twitter To Prioritise ‘Verified’ Accounts, Says Elon Musk Amid Blue Tick Chaos.
"We will keep 10 per cent after 12 months, but iOS/Android subscription fees drop from 30 per cent to 15 per cent in year 2, so still a net gain to creators," the Twitter CEO announced. For many, "this represents a vital source of income and enables them to put more time into creating great content for you," he added.
Meanwhile, Twitter has also applied 'Community Notes' to ads. "The goal is to make this platform maximum truth-seeking or, said another way, the least untrue compared to everything else," Musk said.
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